“Difficult to see; always in motion is the future.” —Yoda, The Empire Strikes Back

Episodes

Feb. 21, 2024

GrazeCart POSNation

A full episode to break down the acquisition announcement of GrazeCart by specialty retail point-of-sale provider, POS Nation. On this episode Blaine and I unpack common questions like: Why did we decide to sell GrazeCart? Who is POS Nation?...

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July 27, 2023

The perfect team meeting agenda for your farm!

Team meetings are tough to get right... Whether you work with a few family members or a full-blown team, you've probably left meetings feeling more confused and discouraged than you came in. Some of us get so fed up that …

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June 29, 2023

From Zero to $600M: The Incredible Rise of ButcherBox!

According to a few recent interviews from CEO Mike Salguero, ButcherBox has scaled beyond $600m in revenue. In this episode, Blaine and I share our reactions to ButcherBox's remarkable growth, a breakdown of the strategies they leveraged, as...

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June 15, 2023

Creative ways we're using AI to save time!

There's a lot of buzz floating around about AI and how it's disrupting countless industries. But are there actually any practical applications to use to help run a farm-to-fork business? We answer that question in today's episode by showcasing some …

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March 9, 2023

Two SIMPLE ways to increase AOV by next week!

What would it mean to your business if you could increase every order by $15-30? That's a fun number to calculate, and this episode is about helping you get there!

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Feb. 28, 2023

Don't Screw Up: YOUR LOGO

It's something rarely talked about, but your brand name and logo does have an impact on the future of your business. Fun fact, Steve Jobs paid the renown designer Paul Rand, $100k to create the logo for NeXT, Inc. Now, …

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Feb. 24, 2023

Don't Screw Up: CASH FLOW

A common killer of healthy businesses is poor cash flow. This is like a predator that always strikes when you're not expecting it. It doesn't matter if you have a great product, happy customers, or even healthy profit margins... It …

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Feb. 9, 2023

Shipping vs Pickup: Which is better for you in 2023?

To ship, or not to ship? That's the questions we unpack today by comparing shipping to other traditional sales channels like buying clubs / curbside pickup.

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Jan. 25, 2023

Retail vs Wholesale: Who wins?

Retail vs wholesale... Which is most relevant for you in 2023? The short answer is that it depends! In this episode we unpack the pros & cons of both channels in order to help you determine where both fit into …

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Jan. 11, 2023

Cracking the code to subscriptions!

Without a subscription, your customer has to let your know when they want their next order. With a subscription, your customer has to let your know when they DON'T want their next order.

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Dec. 28, 2022

Don't Screw Up: PRICING

As we continue through a season of unpredictable inflation, the consequences for neglecting price corrections has never been higher. In this episode, we'll discuss practical tips and for protecting your margins in 2023!

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Dec. 15, 2022

Season 2 Trailer

With season 2, we're relaunching the show under a new name (Food Chain Wars). Our vision is to grow the show into the most valuble free resource for farm2fork marketers (regardless if you use GrazeCart or not). We're here to …

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March 10, 2022

Three Simple Tips to Improve Email Copy Today!

Want to generate more engagement, clicks, and revenue with every email you write? We've brought Chad Graue (Director of Digital Marketing for Seven Sons) back on the show to help you do just that! In this episode, Chad will share …

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Feb. 25, 2022

3 Promotions Ideas to Implement this Quarter

In the 'expert interview, you'll hear from Chad Graue (Digital Marketing Director at Seven Sons) share three proven promotion strategies that you can use to drive revenue growth this quarter. If you're looking for growth strategies, and have yet to...

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Feb. 10, 2022

Growing a Social Following with Five Marys Farms

5 Marys Farms are doing a lot of things right and we've yet to see anyone leverage Instagram better. Their account is up to 200K+ followers, and they've used that audience to grow one heck of an eCommerce business. Catch …

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Jan. 27, 2022

Mastering Video to Build Customer Relationships

With any business, it is vital that your customers know and trust your operation which helps build a long-term customer relationship. In this episode, listen as Blaine and I discuss the importance of mastering video to build trust with your …

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Dec. 30, 2021

Three Affordable On-Sight Freezer Options

Our three favorite used freezer solutions that are 10-times cheaper than buying new!

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Dec. 17, 2021

Setting SMARTER Goals in 2022

Join us as we discuss how to implement smarter goals for 2022!

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Dec. 3, 2021

How to Sell a 1/4 Beef on Demand

Buying freezer beef/pork/lamb is an age-old process that confuses most consumers

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Nov. 18, 2021

From Scratch to Scale with Jordan & Laura Green!

Join us for a deep dive interview with the founders behind J&L Green Farms and FarmBuilder Entrepreneurs

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Nov. 4, 2021

Three Questions to Ask Before You Hire

In today's episode, Blaine and I discuss the three questions to ask before expanding your workforce!

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Oct. 21, 2021

Top Three Benefits of Shipping with Regional Carriers

Did you know there are shipping alternatives to the UPS/FedEx duopoly?

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Oct. 7, 2021

How to Raise Prices and Retain Your Customers

A communication formula that will maintain your customers trust!

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Sept. 22, 2021

Three Keys to Quality Grassfed Beef

Our guest Dr. Allen Williams shares his top 3 tips for finishing quality grassfed beef

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