“Difficult to see; always in motion is the future.” —Yoda, The Empire Strikes Back
Food Chain Wars

Food Chain Wars

The war for the food dollar is upon us and the future of the small family farm is hanging in the balance.

But there's hope... Recently, a growing group of ambitious producers have found a way to stay competitive through direct marketing and this show is the frontline resource to equip them take the fight to the next level.

Each episode you'll hear industry experts breakdown proven growth strategies that have been battle tested by true in-the-trenches experience.

Recent Episodes

Feb. 21, 2024

GrazeCart POSNation

A full episode to break down the acquisition announcement of GrazeCart by specialty retail point-of-sale provider, POS Nation.  On this episode Blaine and I unpack common questions like: Why did we decide to sell GrazeCart? Who is POS Nation?...

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July 27, 2023

The perfect team meeting agenda for your farm!

Team meetings are tough to get right... Whether you work with a few family members or a full-blown team, you've probably left meetings feeling more confused and discouraged than you came in. Some of us get so fed up that we attempt to steer the...

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June 29, 2023

From Zero to $600M: The Incredible Rise of ButcherBox!

According to a few recent interviews from CEO Mike Salguero, ButcherBox has scaled beyond $600m in revenue.  In this episode, Blaine and I share our reactions to ButcherBox's remarkable growth, a breakdown of the strategies they leveraged, as...

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About the Hosts

Brooks HitzfieldProfile Photo

Brooks Hitzfield

Chief of Ops & Tech

Brooks leads operations at Seven Sons along with the technology wizards building our one-of-a-kind eCommerce platform at GrazeCart. Brooks' favorite book is, “Atomic Habits” by James Clear and he cares deeply about family, entrepreneurship, and fishing on weekends.

Blaine HitzfieldProfile Photo

Blaine Hitzfield

CEO @ Seven Sons Farms

Blaine leads the crew at Seven Sons as the elected CEO. When asked what inspires him, Blaine responded, “Solving problems, connecting dots, and enabling people to improve and thrive.” Blaine spends a lot of his spare time reading and his favorite book is “Living Forward” by Michael Hyatt. Blaine also enjoys house projects, fishing with his kids, and planning!