To ship, or not to ship? That's the questions we unpack today by comparing shipping to other traditional sales channels like buying clubs / curbside pickup.
To ship, or not to ship? 8 years ago, that's the big question Blaine and were battling with at Seven Sons...
Up to that point, we had built a very successful buying club model, delivering to 50+ pickup locations throughout our region.
Shipping always felt WAY too expensive, and a bad value proposition for our customers. Fast-forward to today, and we've closed all 50+ pickup locations and now exclusively ship door-to-door.
What changed, and is a buying club program something you should even consider today? Those are the question we answer in today's episode: Shipping vs Curbside!