Building an Effective Tripwire

In this episode, you'll hear Blaine and Brooks unpack their experience using Tripwire Offers, as well as an overview of:

• How the customer decision-making process works
• Why the Tripwire makes it easy for them to say YES
• The 7 attributes of an irresistible Tripwire Offer
• What products your Tripwire Offer must include.